EverLoop

Everloop was developed as a mock brand strategy and integrated marketing campaign centered around sustainable, refillable personal care products. The project involved researching consumer behavior and industry trends within the beauty and wellness space to better understand how sustainability, branding, and intentional purchasing habits influence modern audiences. From there, I developed the brand identity, including the mission, target audience, positioning, messaging, and overall creative direction to create a cohesive and recognizable brand concept.

The presentation process focused on translating research and strategy into a visually engaging pitch deck that communicated EverLoop’s market potential and campaign direction. I created campaign concepts, audience insights, competitor analysis, and content strategy recommendations while combining storytelling with strategic marketing principles. This project strengthened my skills in brand development, presentation design, creative direction, and building structured marketing strategies that balance both creativity and business goals.

Year
2025

Title slide for a presentation with the word 'EVERLOOP', name 'Hanna Scott', course 'MRKT 603: Brand Management and Integrated Marketing Communications', and term 'Fall 2025'.
Slide titled 'Executive Summary' with bullet points on eco-conscious skincare, refillable skincare, wellness professionals, digital advertising, pull strategy, and success measurement.
Two women, one with red curly hair and the other with black curly hair, sitting closely together against a white background.
A presentation slide with a side profile of a woman with natural curly hair tied with a colorful headband. The slide contains bullet points about decision model, search, evaluation, and review related to strategy.
A SWOT analysis chart titled 'SWOT Analysis' with sections for Strengths, Weaknesses, Opportunities, and Threats, and a photo of a young girl with freckles and red hair on the right.
A woman with natural curly hair has a swatch of white skincare cream on her face, with a chart titled 'Competitive Analysis' beside her showing comparisons of different skincare brands.
A presentation slide titled 'Communications Strategy Recommendations: Overall Message Design' with various text boxes outlining key points about sustainable skincare, including the big idea, call to action, and brand mandatories, all connected in a flowchart layout.
A young man and woman smiling and embracing each other against a white wall, with a presentation slide titled 'Creative Brief' on the left side outlining objectives, target audience, message theme, support, and constraints.